Strategic Objectives Planning for Major Events

Step-by-step. Focused. Ready to use today.

A practical guide to define what your event must achieve — not everything it could do, but what has to hold for it to succeed. Step 3 of the Strategy Roadmap for Major Events.

A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.

🔍 The Problem It Solves

Most events have plans. Some even have a vision. But few can clearly say:
“Here are the 6 things we must achieve — or this event won’t work.”

That’s what this guide helps you write.

It gives you the structure to define what truly matters — and leave the distractions behind. You’ll break down ambition into usable objectives that focus teams, align partners, and guide decisions.

🎯 Who It’s For

Built for:

  • Strategy leads, planning teams, and host cities

  • Anyone responsible for aligning effort, setting priorities, and guiding execution

  • Teams moving from Step 2 (Mission) to real strategic structure in Step 3

✅ What You’ll Get

  • 6-step framework to go from vision to real objectives

  • Over 25 sample Strategic Objectives across event themes

  • Clarity on what to include — and what to leave out.

  • Structure that makes objectives truly strategic (not generic).

  • Templates and prompts to test and refine your list

  • Editable working file (Google Docs) for solo or team use

⏱ When to Use It

  • After you’ve defined your mission and vision

  • Before writing programs, work plans, or targets

  • Anytime your team needs to refocus on what actually matters

Strategic Objectives aren’t decoration. They’re structure. They decide where effort goes — and what success really means.

If you skip this step, you’ll end up managing tasks. If you do it right, you’ll lead the event forward — with focus.

✅ Simple. One Price. Yours to Keep.

€79 + VAT — personal and team use license.
No locked files. Just a tested process.

→ Get instant access to your editable Google Doc
→ Make your own copy — draft clear Strategic Objectives — and share with your team

🧩 Part of the 10-Step Strategy Road Map for Major Events

This guide is Step 3 of the proven 10-Step Strategy Road Map for Major Events — designed by Jesse Kiuru for organisers who want clarity, not complexity.

Here’s the full Road Map:

  1. Vision — Where we’re going

  2. Mission — What drives us forward every day

  3. Strategic Objectives — What we need to achieve to reach the vision

  4. Values — How we behave while doing the work — the culture that carries the strategy

  5. Critical Success Factors (CSFs) — What must go right for each objective

  6. Key Performance Indicators (KPIs) — How we know we’re succeeding

  7. Zero Point — Where we are starting from

  8. Program & Project Planning Framework — How we turn strategy into action

  9. Business Model & Revenue Strategy — How the event generates value and income

  10. Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered

Start with the vision — then build the rest with the same clarity.

author

Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.