Strategic Objectives Planning Guide for Major Events

Step-by-step. Focused. Ready to use today.

Define the key results your event must deliver — and make your strategy real.

A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.

✅ Who This Is For

This guide is for event leaders, project owners and teams, and partners who need clear, agreed Strategic Objectives that do more than look good on slides — they shape daily work, spending, and progress.

📋 What You’ll Get

Here’s what’s inside:

  1. A context checklist — confirm your vision and mission are clear before setting objectives.

  2. A clear framework — see what makes objectives truly strategic (not generic).

  3. Practical step-by-step method — define Key Result Areas, filter for what matters, write real outcome statements.

  4. Smart prompts + editable template — use alone, with your team, or with AI. Just make a copy and shape objectives you can actually use.

⚙️ How It Works

→ Click Get the Guide Now
→ Checkout securely on Kajabi at my site masterclass.eventmanagement.shop
→ Get instant access to your editable Google Doc
→ Make your own copy — draft clear Strategic Objectives — and share with your team

✅ Simple. One Price. Yours to Keep.

€47 + VAT — personal and team use license.
No locked files. Just a tested process.

🧩 Part of the 10-Step Strategy Road Map for Major Events

This guide is Step 3 of the proven 10-Step Strategy Road Map for Major Events — designed by Jesse Kiuru for organisers who want clarity, not complexity.

Here’s the full Road Map:

  1. Vision — Where we’re going

  2. Mission — What drives us forward every day

  3. Strategic Objectives — What we need to achieve to reach the vision

  4. Values — How we behave while doing the work — the culture that carries the strategy

  5. Critical Success Factors (CSFs) — What must go right for each objective

  6. Key Performance Indicators (KPIs) — How we know we’re succeeding

  7. Zero Point — Where we are starting from

  8. Program & Project Planning Framework — How we turn strategy into action

  9. Business Model & Revenue Strategy — How the event generates value and income

  10. Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered

Start with the vision — then build the rest with the same clarity.

author

Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.