Vision Planning Guide for Major Events

Step-by-step. Editable. Ready to use today.

Write the vision that actually guides your event — not just a nice phrase for a pitch deck.

A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.

✅ Who This Is For

This guide is for event leaders, strategy owners, planners, and teams who need the first step of their event strategy to be clear, shared, and actually usable.

No generic slogans. No guesswork. Just a real, practical vision — done right.

📋 What You’ll Get

Here’s what’s inside:

  1. Strategy Context Checklist — know exactly what facts shape your vision.

  2. Clear Framework — see what a strong vision does (and what it avoids).

  3. Practical Tools & Prompts — real questions + AI-ready prompts to work solo or with your team.

  4. Editable Template (Google Docs) — 27 pages, just make a copy and start writing your own.

⚙️ How It Works

→ Click Get the Guide Now
→ Checkout securely on Kajabi
→ Get instant access to the editable Google Docs guide
→ Make a copy → Use it solo or share with your team → Done

✅ Simple. One Price. Yours to Keep.

€47 + VAT — personal and team use license.
No upsells. No locked files. Just a practical guide you can use today and revisit anytime.

🧩 Part of the 10-Step Strategy Road Map for Major Events

This guide is Step 1 in Jesse Kiuru’s complete 10-Step Strategy Road Map — trusted by event leaders and planners who want practical tools that build real clarity and direction.

Here’s the full Road Map:

  1. Vision — Where we’re going

  2. Mission — What drives us forward every day

  3. Values — How we behave while doing the work — the culture that carries the strategy

  4. Strategic Objectives — What we need to achieve to reach the vision

  5. Critical Success Factors (CSFs) — What must go right for each objective

  6. Key Performance Indicators (KPIs) — How we know we’re succeeding

  7. Zero Point — Where we are starting from

  8. Program & Project Planning Framework — How we turn strategy into action

  9. Business Model & Revenue Strategy — How the event generates value and income

  10. Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered

Start with the vision — then build the rest with the same clarity.

author

Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.