Event bidding · strategy · planning · production
A major event means thousands of tasks. You can't skip them. I build the systems that keep the work clear, so you can lead and manage it. Better decisions build better events.
Major event projects · Lessons learned
01 / Where are you today?
Whether you're bidding for your next event, planning the journey ahead or preparing for delivery: start where you stand today.
Stage 1
Eight phases from the first call to the vote. Every opportunity ends in Go, Conditional Go, Defer or No-Go.
Twelve steps from gross spending to the money that really stays in the city.
Event economic impact calculator →Stage 2
A ten-step roadmap for the organising committee, built in the first 100 days after the award.
Four levels that hold every piece of work. Each task has a purpose, a timeline and an owner.
Stage 3
Start from the guest journey. The budget and supplier briefs build from the same plan.
Ten small tools, each replacing one spreadsheet that keeps breaking. Test free, €99 to own.
02 / Why systems
For years I ran major events on spreadsheets. It worked, but only when I was the one running it. These systems are that experience written down, so your team can run the work and you can lead it.
One budget, one run of show, one risk register.
Strategy before projects. Projects before tasks. The event journey before the budget.
Next year's event starts from what you learned this year.
03 / Work with me
Books and guides that explain each system step by step, with examples from real events.
Books and guides → UseThe systems as software and web tools. Your team works in them from day one. Test before you pay.
The tools → Set it up with mePre-bid assessment, bid strategy, the first 100 days and master planning. A one-day workshop or hands-on through the process. Live operations stay yours.
Talk about your event →
04 / Who built it
I have worked on both sides of the table: for the host city, and inside the organiser. Every system here started as my own working files on real events.
"These have been extremely well organised World Championships."
FIS, International Ski FederationLahti 2017
"Working with Jesse has consistently made everything easy across the multiple events we've done together."
Mervi KainulainenPeikko Corporation
"Any organisation preparing and bidding for events would benefit from your expertise, international outlook, as well as calm and cool personality!"
Henna Eskonsipo-BradshawCity of Lahti
Questions
Hands-on advisory before delivery. Pre-bid assessment, bid strategy, the first 100 days and master planning structure. Live operations stay yours. The decisions before them are where I work. You get the gaps and risks on the table, with an alternative beside them.
Every major event follows the same journey. Event bidding, event planning, event production. Stage one asks how you find events that fit and win the right one. Stage two asks how a strategy leads operations and stays alive through delivery. Stage three asks what tools you actually need to run the event. Start where you stand today.
There are three ways in. Some teams need one conversation. Some need a roadmap. Some need software. The books, playbooks, templates and checklists cover how major events are planned, bid and run, without hiring a consultant. Advisory is for when you want the gaps and risks named on your own project.
Let's build better events
Whether you're bidding for your next event, planning the journey ahead or preparing for delivery: start where you stand today.
You get a reply from me, not a sales team, with an honest view of which system fits where you are. Talk about your event →
Send three things: 01 The event and the year 02 Where you are: bidding, strategy, projects or production 03 What is hardest to keep clear right now