How TO SET UP Critical Success Factors Guide for Major Events

Step-by-step. Editable. Ready to protect your strategy today.

Define what must go right for your event to succeed — not just goals, but the real conditions that hold them up under pressure.

A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.

✅ Who This Is For

This guide is for event directors, strategy owners, operations leads, and event planners who want to keep their big plans real when budgets tighten and delivery gets messy.

No filler statements. No guessing. Just clear, practical focus points — named, tested, and locked.

📋 What You’ll Get

Here’s what’s inside:

  • Strategy Context Checklist — confirm your vision and objectives are solid before you start.

  • Step-by-Step Framework — break each goal into the essentials that must not fail.

  • Real Prompts & Stress Tests — push your thinking with practical questions for solo or team work.

  • Editable Template (Google Docs) — clear structure, ready to copy, fill in, and use immediately.

⚙️ How It Works

→ Click Get the Guide Now
→ Checkout securely on Kajabi
→ Get instant access to the editable Google Docs guide
→ Make a copy → Use it yourself or with your whole team → Build CSFs that protect your strategy.

✅ Simple. One Price. Yours to Keep.

€47 + VAT — full license for personal or team use.

No extra upsells. No locked files. Just a real tool you can start today and return to every time you plan a major event.

Done once, used always.

Keep your objectives alive — protect what matters when reality hits.

🧩 Part of the 10-Step Strategy Road Map for Major Events

Here’s the full Road Map:

  1. Vision — Where we’re going

  2. Mission — What drives us forward every day

  3. Strategic Objectives — What we need to achieve to reach the vision

  4. Values — How we behave while doing the work — the culture that carries the strategy

  5. Critical Success Factors (CSFs) — What must go right for each objective

  6. Key Performance Indicators (KPIs) — How we know we’re succeeding

  7. Zero Point — Where we are starting from

  8. Program & Project Planning Framework — How we turn strategy into action

  9. Business Model & Revenue Strategy — How the event generates value and income

  10. Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered

Start with the vision — then build the rest with the same clarity.

This guide is Step 4 in Jesse Kiuru’s complete 10-Step Strategy Road Map — trusted by event leaders and planners who want practical tools that build real clarity and direction.

author

Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.