How to Build a Business & Revenue Strategy for Major Events

Clear. Structured. Ready to link your goals to income, value, and delivery.

Define how your event makes money — and keeps the value real when it counts.

A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.

✅ Who This Is For

This guide is for major event organisers, commercial leads, city hosts, rights holders, and strategy teams who need a working revenue model — not just estimates or hope.

No vague targets. No filler promises. Just a practical, structured approach to building a business plan you can stand behind — before, during, and after the event.

📋 What You’ll Get

Here’s what’s inside:

  • Strategy Context Checklist — confirm you’ve got the background, data, and decisions needed to plan commercially.

  • Step-by-Step Commercial Structure — define income logic, value flows, decision rules, and audience expectations.

  • Stakeholder Logic & Income Streams — map who pays, for what, and how much of it stays.

  • Editable Revenue Table — break down revenue by category, ownership, volume, and timing.

  • Value Proposition Builder — connect income streams to audience offers that actually work.

  • Business Model Canvas Example — one-pager to align leadership and delivery.

  • Risk Notes & Margin Protection Tools — reality check your plan before it cracks under pressure.

  • Prompt Set & Working Template (Google Docs) — challenge your thinking and build the strategy directly in your own format.

⚙️ How It Works

→ Click Get the Guide Now
→ Checkout securely on Kajabi
→ Get instant access to the editable Google Docs guide
→ Make a copy → Build your commercial model with your team
→ Use it to plan, sell, and deliver with clarity

✅ Simple. One Price. Yours to Keep.

€99+ VAT — full license for personal or team use.

No upsells. No locked content. Just a tool that works — now and later.

Write the plan that makes the event financially real.
Earn smarter. Deliver stronger.

🧩 Part of the 10-Step Strategy Road Map for Major Events

This guide is Step 9 in Jesse Kiuru’s complete 10-Step Strategy Road Map — trusted by event leaders and planners who want practical tools that build real clarity and direction.

author

Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.