How to Set Up Your Major Event Brand Platform
Step-by-step. Ready to make your event BRAND unforgettable.
Define what your event stands for — and how people will remember it. Not just visuals, but meaning, tone, promise, and presence.
A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.
✅ Who This Is For
This guide is for event directors, brand owners, communication leads, and host city teams who want their event to be clear, consistent, and credible from day one.
No fluff. No empty slogans. Just a real brand platform — shaped by strategy, not by chance.
📋 What You’ll Get
Here’s what’s inside:
Brand Strategy Overview — connect branding to your vision, mission, and business model
Step-by-Step Framework — define your story, tone, promise, and messaging before design
Real Prompts & Positioning Tools — use smart questions to challenge your assumptions and sharpen your thinking
Editable Template (Google Docs) — structured document, ready to copy, fill in, and brief your agency or comms team
Implementation Logic — link your platform to real-world delivery across venues, partners, social media, signage, and legacy
⚙️ How It Works
→ Click Get the Guide Now
→ Checkout securely on Kajabi
→ Get instant access to the editable Google Docs guide
→ Make a copy → Use it yourself or with your leadership team
→ Build a real brand platform — before the design phase starts
✅ Simple. One Price. Yours to Keep.
€99+ VAT — full license for personal or team use.
No upsells. No locked content.
Just a clear framework that helps your brand live beyond logos — and hold up in real-world delivery.
🧩 Part of the 10-Step Strategy Road Map for Major Events
Here’s the full Road Map:
Strategic Objectives — What we need to achieve to reach the vision
Values — How we behave while doing the work — the culture that carries the strategy
Critical Success Factors (CSFs) — What must go right for each objective
Key Performance Indicators (KPIs) — How we know we’re succeeding
Zero Point — Where we are starting from
Program & Project Planning Framework — How we turn strategy into action
Business Model & Revenue Strategy — How the event generates value and income
Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered
Start with the vision — then build the rest with the same clarity.
This guide is Step 10 in Jesse Kiuru’s complete 10-Step Strategy Road Map — trusted by event leaders and planners who want practical tools that build real clarity and direction.
author
Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.