MISSION PLANNING Guide for Major Events

Step-by-step. Editable. Ready to use today.

Define how your team works — every day — to move your vision forward.

A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.

✅ Who This Is For

This guide is for event leaders, organising committees, project directors, and strategy owners who need to set up a clear mission that connects daily work to the big picture — and keeps teams moving with purpose.

No empty slogans. No buzzwords. Just a real working statement that shapes how your event organisation acts, decides, and delivers.

📋 What You’ll Get

Here’s what’s inside:

  1. A context checklist — confirm your vision and strategic frame are solid before you write.

  2. A clear mission framework — shows what a strong mission must do (and what to avoid).

  3. Practical tools and smart prompts — for solo work, team workshops, or AI co-creation.

  4. An editable Google Docs template — just make a copy, shape your mission, and share it with your core team

⚙️ How It Works

→ Click Get the Guide Now
→ Checkout securely on Kajabi
→ Get instant access to the editable Google Docs guide
→ Make your own copy → shape your mission → align your team

✅ Simple. One Price. Yours to Keep.

€47 + VAT — personal and team use license.
Use it for this project — or future ones. No locked files. No hidden upsells.

🧩 Part of the 10-Step Strategy Road Map for Major Events

This guide is Step 2 of the proven 10-Step Strategy Road Map for Major Events — designed by Jesse Kiuru for organisers who want clarity, not complexity.

Here’s the full Road Map:

  1. Vision — Where we’re going

  2. Mission — What drives us forward every day

  3. Strategic Objectives — What we need to achieve to reach the vision

  4. Values — How we behave while doing the work — the culture that carries the strategy

  5. Critical Success Factors (CSFs) — What must go right for each objective

  6. Key Performance Indicators (KPIs) — How we know we’re succeeding

  7. Zero Point — Where we are starting from

  8. Program & Project Planning Framework — How we turn strategy into action

  9. Business Model & Revenue Strategy — How the event generates value and income

  10. Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered

Start with the vision — then build the rest with the same clarity.

author

Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.