CORE ORGANISATIONAL VALUES Planning Guide for Major Events

Step-by-step. Editable. Ready to use today.

Define core organisational values that people actually use — not just empty words in a pitch deck.

A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.

✅ Who This Is For

This guide is for event leaders, strategy owners, planners, and delivery teams who know a strategy is only as strong as the standards people live by when things get messy.

No slogans. No vague culture slides. Just clear, tested values — done right.

📋 What You’ll Get

Here’s what’s inside:

  • Strategy Context Checklist — lock your values to your vision, mission, and real event facts.

  • Practical Framework — see what real values look like (and what to avoid).

  • Action Prompts & Co-Creation Tools — real questions + AI-ready prompts to draft values that stick.

  • Editable Template (Google Docs) — step-by-step fill-in format to build your values in a working session.

⚙️ How It Works

→ Click Get the Guide Now
→ Checkout securely on Kajabi
→ Get instant access to the editable Google Docs guide
→ Make a copy → Use it solo or share with your team → Done

✅ Simple. One Price. Yours to Keep.

€47 + VAT — personal and team use license.
No upsells. No locked files. Just a practical guide you can use today and revisit anytime.

Define it once. Live it daily.

Keep your culture clear — even when the plan runs out.

🧩 Part of the 10-Step Strategy Road Map for Major Events

Here’s the full Road Map:

  1. Vision — Where we’re going

  2. Mission — What drives us forward every day

  3. Strategic Objectives — What we need to achieve to reach the vision

  4. Values — How we behave while doing the work — the culture that carries the strategy

  5. Critical Success Factors (CSFs) — What must go right for each objective

  6. Key Performance Indicators (KPIs) — How we know we’re succeeding

  7. Zero Point — Where we are starting from

  8. Program & Project Planning Framework — How we turn strategy into action

  9. Business Model & Revenue Strategy — How the event generates value and income

  10. Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered

Start with the vision — then build the rest with the same clarity.

This guide is Step 4 in Jesse Kiuru’s complete 10-Step Strategy Road Map — trusted by event leaders and planners who want practical tools that build real clarity and direction.

author

Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.