How to Build Strategic Program and Project Plans for Major Events
Step-by-step. Editable. Ready to structure your delivery today.
Turn your big event strategy into a clear, actionable system — with programs and projects built to deliver what matters.
A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.
✅ Who This Is For
This guide is for strategy leads, planning directors, project owners, and event organisers who need to turn strategic intent into real work — not just goals, but actual delivery.
No jargon. No slides for show. Just a sharp framework that keeps your priorities moving, visible, and on track.
📋 What You’ll Get
Here’s what’s inside:
✅ Strategy-to-Delivery Setup — understand how to move from vision and CSFs to structured work.
✅ Full Step-by-Step Framework — walk through the method used to build real project plans for major events.
✅ Prompts for Strategic Projects — shape or stress-test your project list based on actual strategy.
✅ Editable Template (Google Docs) — define your strategic programs and projects with one clear structure.
✅ Final Checklist — keep everything connected and alive throughout planning and delivery.
⚙️ How It Works
→ Click Get the Guide Now
→ Checkout securely on Kajabi
→ Get instant access to the editable Google Docs guide
→ Make a copy → Use it solo or with your planning team → Build a real system for project delivery
✅ Simple. One Price. Yours to Keep.
€79+ VAT — full license for personal or team use.
No upsells. No locked content. Just a tool that works.
Built by an event strategist who’s used it for real — not just theory.
Done once. Used always.
Build what your event needs — and leave the guesswork behind.
🧩 Part of the 10-Step Strategy Road Map for Major Events
Here’s the full Road Map:
Strategic Objectives — What we need to achieve to reach the vision
Values — How we behave while doing the work — the culture that carries the strategy
Critical Success Factors (CSFs) — What must go right for each objective
Key Performance Indicators (KPIs) — How we know we’re succeeding
Zero Point — Where we are starting from
Program & Project Planning Framework — How we turn strategy into action
Business Model & Revenue Strategy — How the event generates value and income
Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered
Start with the vision — then build the rest with the same clarity.
This guide is Step 8 in Jesse Kiuru’s complete 10-Step Strategy Road Map — trusted by event leaders and planners who want practical tools that build real clarity and direction.
author
Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.