


Strategic Objectives Guide for Major Events
A practical guide to define what your event must achieve — not everything it could do, but what has to hold for it to succeed. Step 3 of the Strategy Roadmap for Major Events.
A practical guide to define what your event must achieve — not everything it could do, but what has to hold for it to succeed. Step 3 of the Strategy Roadmap for Major Events.
A practical guide to define what your event must achieve — not everything it could do, but what has to hold for it to succeed. Step 3 of the Strategy Roadmap for Major Events.
You’re getting:
Strategic Objectives for Major Events
Step 3 in the 10-Step Strategy Roadmap
A practical guide to write outcome-driven Strategic Objectives — the real backbone of your event strategy.
You’ll define what success requires — not what looks good in a slide deck.
You’ll cover:
How to move from vision and mission to focused, usable objectives
What not to include — and how to tell the difference
How to balance priorities across impact, delivery, visibility, and value
How to avoid writing goals no one can act on
How to test and refine your final set — so they hold up under pressure
Included:
✅ 6-step writing method with structure and examples
✅ 25+ strategic objective samples across event themes
✅ Thought-provoking prompt set for solo work or team workshops
✅ Editable template to build your own objective set
✅ Fully editable 40+ page Google Doc — ready to use now
€99 + VAT
✓ One-time payment
✓ Personal or internal team use
✓ Instant access
✓ No upsells. No locked features.
📌 Please note: Due to the nature of digital downloads, all sales are final and non-refundable.