FREE SAMPLE → USE CODE: GIFT2025
ORGANISATIONAL core VALUES for Major Events
Step-by-step. Ready to use today.
A practical guide to define core organisational values that people actually use — not just empty words in a pitch deck. Step 4 in the 10-Step Strategy Roadmap for Major Events.
A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.
🔍 The Problem It Solves
Most event strategies skip the part about how people actually work together.
They define the mission, the goals, and the programs — but leave team culture to chance.
This guide helps you fix that.
It gives you a real method to define clear, shared values that shape behaviour, decisions, and team trust from planning to shutdown.
Not empty words — real standards.
🎯 Who It’s For
Built for:
Event directors, strategic leads, and HR directors
Any team working on a major event and ready to shape culture on purpose
Groups progressing through the 10-Step Roadmap (you’re on Step 4)
✅ What You’ll Get
7-step method to define strong, real-world values
Templates, examples, and working prompts
Clear distinctions: what values are, and what they are not
Editable guide (Google Docs, 29 pages) via access PDF
Tips on using values across onboarding, briefings, and decision-making
⏱ When to Use It
After Step 3: Strategic Objectives
Before building delivery teams, setting up onboarding, or starting full planning
Anytime culture and alignment matter more than just to-do lists
Your people are the strategy — whether you say it or not.
This guide helps you say it clearly, agree on it early, and use it when it counts.
Because if your values don’t show up in daily choices, they don’t exist.
✅ Simple. One Price. Yours to Keep.
€47 + VAT — personal and team use license.
No upsells. No locked files. Just a practical guide you can use today and revisit anytime.
Define it once. Live it daily.
Keep your culture clear — even when the plan runs out.
→ Get instant access to the editable Google Docs guide
→ Make a copy → Use it solo or share with your team → Done
FREE SAMPLE → while checkout → USE CODE: GIFT2025
🧩 Part of the 10-Step Strategy Road Map for Major Events
Here’s the full Road Map:
Strategic Objectives — What we need to achieve to reach the vision
Values — How we behave while doing the work — the culture that carries the strategy
Critical Success Factors (CSFs) — What must go right for each objective
Key Performance Indicators (KPIs) — How we know we’re succeeding
Zero Point — Where we are starting from
Program & Project Planning Framework — How we turn strategy into action
Business Model & Revenue Strategy — How the event generates value and income
Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered
This guide is Step 4 in Jesse Kiuru’s complete 10-Step Strategy Road Map — trusted by event leaders and planners who want practical tools that build real clarity and direction.
author
Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.