Vision Creation Guide for Major Events
A practical guide for defining the long-term direction of your major event — and why that direction must mean something before any goal, plan, or message gets written. Step 1 of the Major Event Strategy Roadmap.
A practical guide for defining the long-term direction of your major event — and why that direction must mean something before any goal, plan, or message gets written. Step 1 of the Major Event Strategy Roadmap.
A practical guide for defining the long-term direction of your major event — and why that direction must mean something before any goal, plan, or message gets written. Step 1 of the Major Event Strategy Roadmap.
You're getting:
Vision Creation Guide for Major Events
Step 1 in the 10-Step Strategy Roadmap
A practical guide to define where your event is going — and why that direction matters before setting goals, engaging stakeholders, or planning delivery.
You’ll cover:
How to clarify what your event should achieve — not just deliver
What kind of future the event belongs to — and helps build
How to shape a vision that connects emotion, strategy, and relevance
What makes a vision stick — and how to use it as a filter for every decision
Included:
✅ Strategy context checklist to ground your thinking
✅ Tools and methods to build your vision from strategy, emotion, or metaphor
✅ Prompts and co-creation options to use solo or with AI
✅ Editable Google Doc template — build your vision statement step by step
✅ Real-world example (WWMG 2028: "Nothing Stops Us") — with full case breakdown
€99 + VAT
✓ One-time payment
✓ Personal or internal team use
✓ Instant access
✓ No upsells. No locked features.
📌 Please note: Due to the nature of digital downloads, all sales are final and non-refundable.