Business & Revenue Strategy Guide for Major Events
A practical guide for defining how your event generates income - and what has to hold before any budget, bid, or sales target gets signed off. Step 9 of the Major Event Strategy Roadmap.
A practical guide for defining how your event generates income - and what has to hold before any budget, bid, or sales target gets signed off. Step 9 of the Major Event Strategy Roadmap.
A practical guide for defining how your event generates income - and what has to hold before any budget, bid, or sales target gets signed off. Step 9 of the Major Event Strategy Roadmap.
You're getting:
Business & Revenue Strategy for Major Events
Step 9 in the 10-Step Strategy Roadmap
A practical guide to define how your event earns — and what needs to be in place before any funding ask, ticket plan, or sponsorship target becomes real.
You’ll cover:
What you’re offering — tickets, services, experiences, rights
Who pays, what they expect, and when the revenue needs to land
What decisions shape your pricing, packaging, and timing
Where the risks sit — and how they affect margin, delivery, or trust
How to keep your income logic consistent across leadership, funders, and teams
Included:
✅ 10-part commercial strategy structure
✅ Templates for revenue logic, stakeholder value, timing, and funding flow
✅ Prompt set to challenge your assumptions and sharpen decisions
✅ Fully editable 40+ page Google Doc — ready to use solo or with your team
€99 + VAT
✓ One-time payment
✓ Personal or internal team use
✓ Instant access
✓ No upsells. No locked features.
📌 Please note: Due to the nature of digital downloads, all sales are final and non-refundable.