Brand Strategy Guide for Major Events
A practical guide to define what your event stands for — and how people will remember it. Step 10 of the Strategy Roadmap for Major Events.
A practical guide to define what your event stands for — and how people will remember it. Step 10 of the Strategy Roadmap for Major Events.
A practical guide to define what your event stands for — and how people will remember it. Step 10 of the Strategy Roadmap for Major Events.
You're getting:
Brand Strategy for Major Events
Step 10 in the 10-Step Strategy Roadmap
A practical guide to define your event’s brand platform — from tone and promise to experience and legacy.
You’ll cover:
What the event represents — and why it matters
How to define your brand before visuals, not after
What people should feel, remember, and say
How brand tone, story, and promise connect to delivery
What to brief to designers, content teams, and volunteers
Included:
✅ 8-part structure for strategic brand building
✅ Tools for story, promise, tone, positioning, and identity
✅ Prompts to shape thinking — solo, with teams, or via AI
✅ Full implementation logic: connect brand to signage, content, experience, partners
✅ Editable Google Docs guide — 40+ pages, ready to copy and use today
€99 + VAT
✓ One-time payment
✓ Personal or internal team use
✓ Instant access
✓ No upsells. No locked features.
📌 Please note: This is a digital download product — all sales are final and non-refundable.