Brand Strategy Guide for Major Events

€99.00

A practical guide to define what your event stands for — and how people will remember it. Step 10 of the Strategy Roadmap for Major Events.

A practical guide to define what your event stands for — and how people will remember it. Step 10 of the Strategy Roadmap for Major Events.

You're getting:

Brand Strategy for Major Events
Step 10 in the 10-Step Strategy Roadmap

A practical guide to define your event’s brand platform — from tone and promise to experience and legacy.

You’ll cover:

  • What the event represents — and why it matters

  • How to define your brand before visuals, not after

  • What people should feel, remember, and say

  • How brand tone, story, and promise connect to delivery

  • What to brief to designers, content teams, and volunteers

Included:
✅ 8-part structure for strategic brand building
✅ Tools for story, promise, tone, positioning, and identity
✅ Prompts to shape thinking — solo, with teams, or via AI
✅ Full implementation logic: connect brand to signage, content, experience, partners
✅ Editable Google Docs guide — 40+ pages, ready to copy and use today

€99 + VAT
✓ One-time payment
✓ Personal or internal team use
✓ Instant access
✓ No upsells. No locked features.



📌 Please note: This is a digital download product — all sales are final and non-refundable.

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