Full guide: Program & Project Planning Framework for Major Events

A complete structure to define, organise and deliver the real work of your event

Major events are some of the most complex projects on earth. There are easily 40 000 tasks to complete. Along with pressure, opinions, and a deadline that doesn’t change.

Most teams improvise. Some survive. A few get the planning framework right. This is a full guide on major event program and project planning, that reveals what those few do.

A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.

🔍 The Problem It Solves

Most major events struggle not with ideas — but with structure.

Teams have plans, budgets, and timelines…
…but no shared system for how the work is actually organised.

This guide gives you that system.

A full guide: “Program & Project Planning Framework for Major Events” is about this: How to define, prioritise, and coordinate the actual work — across 37 essential programs and hundreds of projects.

It helps you:

  • Map the full scope of what needs to happen

  • Assign responsibility at the right level

  • Keep work connected to outcomes — not just activities

  • Avoid chaos during planning and confusion during delivery

🎯 Who It’s For

Built for:

  • Event organisers responsible for whole-of-event planning

  • Program and project leads who need structure beneath their work

  • Strategy and operations teams bridging vision and delivery

  • Any event professional setting up or reviewing a full event delivery plan

This works across event types — sports, festivals, congresses, concerts — and can be adapted to any scale.

✅ What You’ll Get

  • A complete and tested framework including:

    • Clear breakdown of how to define programs, projects, task groups, and tasks

    • 37 Essential Event Programs — covering strategy, operations, experience, commercial, and wrap-up

    • MoSCoW logic (Must-Haves, Wants, Nice-to-Haves, Won’ts) to prioritise without confusion

    • FOR-WHY-BY-WHAT-WHEN-WHAT OUTCOME logic to give every project a purpose and owner

    • Planning phase structure across all 8 stages of event lifecycle (from bid to legacy)

    • Practical templates, prompts, and real-life examples

    • Final checklist to review your setup and keep it aligned throughout the event

⏱ When to Use It

  • You need to build your full event organising framework

  • You want clarity across teams — not more to-do lists

  • You’re launching a new event, building your LOC, or reviewing a complex plan

  • You want to keep strategy connected to real action — without losing grip in delivery

This isn’t a theory piece.
It’s a working system — created from the ground up for event teams who need structure that holds.
Once set up, you can use it again and again.

✅ Simple. One Price. Yours to Keep.

€ 179 + VAT — editable Google Docs format, ready to copy and use.
No logins. No upsells.

Just a real planning system you can apply today.

author

Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.