🧠 Major Events Program Planning Master Class

The system smart organisers use to cut through the chaos in major event organising. Starts 1 Sept 2025.

Any major event comes with 40,000+ tasks to deliver.
Along with pressure, noise, opinions — and a deadline that doesn’t care.

Most teams improvise.
Some survive.
A few get it right.

This Master Class is how those few do it.

“The Master Class I wish I had when I started organising world-class major sports events.”

Join the Waitlist - Save 25%

Normal Price 1495 EUR + VAT (Early Bird Price 1121 EUR +VAT)

Planning a major event isn’t hard because of the work.
It’s hard because no one gives you the system.

No blueprint.
No structure.
Just scattered tasks and rising pressure.

This course changes that.
It gives you the system to lead with clarity — from day one.

Most people think event planning starts with a schedule.
Or a budget. Or an org chart.

But here’s what really happens:
They jump into tasks without building the structure that holds it all together.

Priorities shift daily.
Teams burn out.
Money gets spent with no outcome.
Everyone’s “busy,” but no one’s sure if it’s working.

That’s not just stressful. It’s avoidable.

Program Planning is the system behind the scenes.
It turns complexity into clarity.
It gives structure to chaos — and purpose to every task.

This course shows you:

→ How to break down massive goals into manageable programs and projects
→ How to build a logic that connects your timeline, your team, and your outcomes
→ How to plan once — and then actually lead

This isn’t about running meetings.

It’s about building the system that keeps everything running — under pressure, across teams, all the way to delivery.

Major EVent Program planning master classs

✅ 11 focused video lessons — sharp, clear, and straight to the poinT

✅ The full list of 37 essential programs every major event needs

✅ Ready-to-use swipe files and templates for your own planninG

✅ A system you’ll re-use for every future event

Price: 1495 EUR + VAT

This course is for:
✔️ Event directors and project leads
✔️ Organisers building multi-stakeholder events
✔️ Cities and host organisations preparing long before the action starts
This is perfect for major event organisers who don’t want to start from scratch and want to learn a plan, blueprint, that actually works — and scales.
If you're leading a championship, a large festival, a congress or a city-wide event and you're tired of improvising your way through planning — this is for you.
It’s built for people who take responsibility for the full structure, not just one piece of the puzzle.
Program planning is the the logic that connects everything: goals, teams, projects, timelines.
It’s not a Gantt chart. It’s not a to-do list. It’s the operating system that makes sure your event can actually be delivered — on time, under pressure, and at scale.
You get 11 sharp video lessons, my complete swipe file with ready-to-use templates, and the full list of 37 essential programs every major event needs.
It’s everything I wish I had when I started my first cases of leading the world-class events.
After This, You’ll Be Able To:
🔹 Structure your entire event from day one
🔹 Lead teams with clarity and logic — not pressure and noise
🔹 Avoid waste, guesswork, and burnout
🔹 Set priorities that actually deliver results
🔹 Defend your roadmap when the stakes get high
The price is 1495 € (+ VAT 25.5% for businesses).
Value - multiple.
One-time payment. No upsells. No fluff.
Just a system you’ll reuse every time you plan a major event.

Save 25% -> Join the Waitlist

Planning a major event can feel like trying to solve a 40,000-piece puzzle — without the picture on the box.

You’ve got tasks everywhere. No clear starting point. And the more you try to force things together, the messier it gets.

The result?
Shifting priorities.
Wasted time.
Money slipping through the cracks.
Teams burning out before you even go live.

I’ve been there.

As Event Director of the Lahti 2017 World Ski Championships, we delivered an event for 270,000 spectators with a team of 3,000 — broadcast to millions.

From the outside, it looked flawless.
But behind the scenes, we were constantly firefighting.
No clear system. Too reactive. Too costly.

It worked — but not without friction we could’ve avoided.

That’s why I built this system.
To do it better.
To lead with clarity from day one — not chaos.

I'm Jesse Kiuru.
25+ years in major events.
Event strategist.
Advisor to host cities and rights holders.
And this Master Class gives you the structure I wish I had back then — so you don’t have to learn the hard way.

Let’s plan smarter.
Let’s make this right.

→ Join the Master Class

Inside the Course: A Smarter Way to Plan Major Events

Let me tell you something that every successful event organizer knows:

The difference between event organising chaos and clarity is program planning.

It’s not just about creating task lists, setting deadlines and assigning those to team.

It’s about building a system that thinks for you.

In this Master Course, I’ll show you:

Why program planning isn’t just a step—it’s the foundation of success
How to break down tens of thousands of tasks into clear, manageable pieces.
The Logic Behind the Tasks helping to organise planning work even further
The Fundamentals of Program Planning we need to understand before we begin to craft our programs and projects (FOR, WHY, BY, WHAT TO INVEST, WHAT TO ACHIEVE, WHEN).