CASE: sustainable sport 2040
A Visionary Master Plan Development Project for the most famous Finnish Winter Sports Location - Lahti Sports Center, city of Lahti, Finland
Case Study: Sustainable Sport 2040
Future-Proofing Winter Sports in Lahti
Overview
Project: Sustainable Sport 2040
Finished: 10 / 2024
Client: City of Lahti / funded by Ministry of Eductation and Culture
Focus: Sustainable development of Lahti Sports Center
The Challenge
Lahti’s winter sports future is at risk due to climate change. Shorter winters and unreliable snowfall demand new ideas, sustainable practices, and long-term planning to keep the city relevant as a sports destination.
The Goal
To create a vision and strategy that supports year-round use of Lahti Sports Center and secures its future as a leading winter sports and outdoor activity hub through 2040.
Our Approach
Researched global best practices for sustainable winter sports
Assessed climate impact and future visitor needs
Explored new sports and activity models for all seasons
Engaged stakeholders to define development priorities
Focused on practical steps with measurable outcomes
Key Results
10 development areas identified for growth and innovation
104 concrete action proposals created to guide planning
Increased understanding of how climate change will affect Lahti's sports scene
Strengthened Lahti’s position as a leader in sustainable sports development
Practical tools delivered for long-term decision-making and funding applications
Deliverables
Strategic Roadmap (2025–2040): Action plan covering all key development areas
Final Report (Visual & Written): Summary of insights, strategies, and next steps
Economic Impact Tool: Helps estimate benefits of proposed actions
Sustainability Checklist: Focused on environmental responsibility
Illustrations of Vision 2040: Concept visuals of a future-ready sports center
Comparative Study: Analysis of other winter sports centers globally
Digital Archive: Full set of project materials for continued use
The Outcome
Sustainable Sport 2040 is more than a report—it’s a roadmap for how Lahti can grow smarter, greener, and stronger in the face of climate challenges. The project lays the groundwork for future investments, partnerships, and success in sports tourism and recreation.

Who I am to help You?
I am Jesse Kiuru. A straight-forward-thinking event professional with over 20 years of experience in organizing events, supporting event leaderships and host cities.