Mastering Events and Event Management: My Expertise and Insights
Real Impact or Just Spending? What 20+ Event Reports Taught Me About Measuring What Matters
Most event impact reports look impressive — millions in spending, hundreds of thousands of visitors. But are we really measuring impact? After reviewing 20+ major event reports, I discovered most don’t tell us what actually stayed in the local economy. This article breaks down three key lessons and why real impact is more than just activity.
Event Economic Impact vs. Economic Retention: Why the Difference Matters
Understanding the difference between economic impact and economic retention is crucial when hosting major events. While the economic impact of an event represents the total money generated, economic retention reveals how much of that money stays in the local economy. This blog explores the importance of economic retention, compares scenarios, and offers practical tips for increasing the local benefits of hosting events. It's an essential read for cities in the event bidding process.