Jesse KiuruMajor event strategist

For the leadership of a major event organising committee

The first months decide how the next years run.

A major event is more of everything than any event you have run. It can still be led with confidence, when every piece of work has a reason, an owner, money and dates, in one structure the whole leadership reads.

Thirteen short chapters. About six minutes.

01The first year

Read a dozen first-year reports. The same calendar appears.

What gets done
Press conferenceHosting agreementBid logo staysRights-holder seminar
Progress report 1Site inspectionsPermits filed
Company registeredChair appointedWorld Cup as a "test"
Progress report 2CEO recruitmentWaiting for the agency
Months 1–3
Months 4–6
Months 7–9
Months 10–12
"Nothing to report at this time."Purpose, budget logic, structure
"Phase two."Strategy: a slogan under governance
"On standby for further information."Programme structure
"No updated budget can be presented."Still the bid budget, waiting for the contract
What the plan says

Busy is not organised.

Every task in that year is real. The whole year runs on the rights holder's calendar, and nobody has set their own. Whatever is decided in these months, and whatever is skipped, becomes how the organisation works.

02The order

Same blocks. Different order.

Timeline, budget and org chart are outputs. They are often built first, because they are what people ask for first.

What the event is fora slogan, added later
All the work, sorteda year or two out
Department planseach from a blank page
Org chartboxes around available people
Budgetthe bid budget, carried forward
Timelinethe rights holder's dates

The usual order

Built first, every line is a guess. When something changes, nobody can say which decision moved it.

People and risk
Budget and forecast
Projects and timeline
All the work, sorted into programmes
What we decidedwhere we start, what the event is for, what it must achieve
What we signedhosting agreement, rules, bid commitments, the law

The logical order

Every line has a reason you can point to, and it changes when the decision changes.

?

A one-minute test. Pick any line in your budget. Name the programme it belongs to, the objective that programme serves, and who pays if it costs more. If nobody in the room can answer, the budget is a list of guesses with a total at the bottom.

03The evidence

Five events. Five sports. One pattern.

Experienced people, public money, serious boards. Same cause every time: no single structure where the work, the money and the dates meet. From the auditors' own reports.

Trondheim 2025

Nordic World Ski Championships
Forecast, three weeks out+NOK 15.1M
Result−NOK 43.9M
Projects in one file, contracts in another, budget in a third. No way to compare forecast with actual.Performance audit, 2026

France 2023

Rugby World Cup
Planned to make+€68M
Expected result−€13.9M
Spending 31 % over the first budget. One director with unlimited powers.Cour des comptes, April 2025

Kraków-Małopolska 2023

European Games
PlannedPLN 400M
Public money spentPLN 1.7bn
Key decisions came too late. The final list of sports and venues was fixed two days before the Games.Supreme Audit Office, 2025

Milano Cortina 2026

Olympic Winter Games
Organising budget€1.4bn
Reported deficit€310M
Costs about €230M over plan. Income €80M under. Not yet final.Board figures, May 2026

Victoria 2026

Commonwealth Games
Contract signed onAUD 2.6bn
Spent, for no GamesAUD 589M+
The first budget was built from desktop research on what earlier Games cost.Victorian Auditor-General, March 2024
100 %

of Olympic Games since 1960 overran their budget, by 159 % on average (Oxford Olympics Study, 2024). Every finding is a structure that was never built. Work, contracts and money in separate files. No one deciding who decides. Dates nobody owned. A budget with no plan behind it. A forecast that did not move. That is the cause. It is built, or skipped, in the first months.

04The path

Ten steps before the first budget.

One road from the hosting agreement to the first real plan. Each step uses what the one before produced. The board walks it. The CEO arrives into what it built, and can manage from week one.

FoundationWhat we signed, who is with us, who decides
DirectionWhat the event is for and must achieve
StructureThe fixed dates, all the work sorted
BusinessHow it earns
SteeringOne base
12345678910
Bid handover and obligationsOne list of what we signed and promised
Stakeholder agreementsWho does what, who pays, in writing
GovernanceWho decides what, and how fast
Context and zero pointWhere we honestly start
Vision, mission, valuesWhat the event is for
Objectives and measuresWhat must be achieved, how we know
Key milestonesThe dates that do not move
Programme frameworkAll the work, sorted
Business model and brandHow it earns, how it is seen
Steering systemBudget, timeline, people, risk on one base

Strategy and structure do not wait for each other.Steps 1, 2 and 7 can start the day the agreement is signed. The structure grows from the contracts and the essentials while the strategy is still being built. Nothing waits for the final contract or the CEO.

What waits.The operating budget, the org chart, department plans, hiring directors, briefing an agency. Each will be asked for early, by someone reasonable. Done before the path, each one quietly becomes the plan.

The strategy roadmap, step by step →The first 100 days →

05Where the work comes from

Work lands from every direction. Each piece has a source.

The source sets the priority. The sources are the same for every event. What comes out of them is yours.

Must do

Contracts

What we signed

Broadcast centre, 3,000 m²
Ceremony concept for approval
Ticket prices for approval
Cancellation insurance
Must do

Law and authorities

What is required

Rescue plan
Public event notice
Licences
Music rights
Need to do

Essentials

What the event cannot run without

Power grid
Warehouse
Radios
Fencing
Want to do

Strategy

What we decided

Ticket sales target
Share of foreign visitors
Audience database
Could do

Extras

If the must-dos are safe

Second fan zone
Pilot app
Won't do

Decided no

Kept, with the reason

Own travel packages
Work with no source never enters the plan. What you turn down stays visible with its reason, so nobody reopens it next year.

Programme and project planning →

06One address

Every piece of work gets an address.

Basket, programme, project. The leadership steers down to the project. Below it, the lines where money moves, and the doers' tasks.

CBasket · the direction
ASport
BParticipants
CProduction
DLeadership
ESales

One accountable executive each. Defined for this event first.

C3Programme · one owner, one budget
C1Venues
C2Temporary build
C3Ceremonies
C4Power
C5Transport

A cost centre. Owned before it grows projects.

C3.1Project · what the leadership approves
C3.1Opening ceremony
C3.2Medal ceremonies
C3.3Closing ceremony
C3.4Gala dinner · paid by the city

Four names on it: who owns, who answers, who delivers, who pays.

C3.1.3Line · where money moves
.1Concept and approval
.2Performers
.3Stage, light, sound
.4Rehearsals
.5Costumes
.6Music rights

Quantity × price. The contract, the invoice and the forecast land here.

C3.1

Say "C3.1 is late" and everyone in the room knows who owns it, which clause it answers and how much money sits on it. The leadership decides whether the opening ceremony happens and at what scale. It does not decide the price of costumes.

The four levels, with two real championships →

07Five links

Every project carries five things.

Planning, budget, progress, people and risk all read the same project. Same names, same owners, same numbers. Nothing is typed twice.

Project C3.1Opening ceremonyConcept to the rights holder for approval before the final inspection.

Whyreason

Hosting agreement, ceremony clause. Priority: must.

Ends: everything urgent, nothing justified

Whendates

Planned back from the day the rights holder needs it.

Ends: deadlines in private calendars

Where it standsprogress

Computed from what is decided, signed and done. Nobody types it.

Ends: green reports on red projects

What it costsmoney

The sum of its lines. Counts the day the contract is signed.

Ends: learning the cost from the invoice

Whopeople

Owner, accountable executive, who delivers, who pays, and who pays the overrun.

Ends: work nobody owns or pays for

09What your leadership can do

Five things the leadership can do with one structure.

Who owns what: baskets, programmes and owners Are we on time: late and next, by name Every euro has an owner: forecast and committed Where does the work come from: sources and the won't list A change request with its price and where it lands

Simplified views from Major Event OS, example event. Click a screen to see it full size.

How Major Event OS works →

10One page a month

Where do we stand?

The monthly page: money, reserve, what is late, risks, decisions

The page your board reads every month. Nobody writes it. It comes from the plan.

  1. The money, and how it moved since last month
  2. What the reserve covers, and what it does not
  3. What is late, by name
  4. The risks that cost the most, in euros
  5. What the leadership must decide this month

You walk into the board meeting with answers.

See Major Event OS →

A board on a wall: one base for budget, timeline, plan, people and risk

11Who wrote this

Everyone was busy. Nobody could see the whole.

I was Event Director of the Lahti 2017 FIS Nordic World Ski Championships. In the early phase we did what most events do. We moved fast, ran on goodwill and spreadsheets, and spent months later aligning things that could have been settled in the first weeks.

I have worked both sides of the table, for the host city and inside the organising company. The structure on this page runs a 2028 multi-sport winter games and a 2029 world championships today. The method is written down in two books anyone can check.

25years in major events
270,000spectators, Lahti 2017
96 %visitor satisfaction, Lahti 2017

Jesse Kiuru

12Next step

Know where you start. Know where you are going.

Send this to the person who will run the event. Twenty minutes with both of you is the best start. Bring your hosting agreement and your board calendar. No deck.